Hi there! I’m Michelle Doucette.

Michelle Doucette 
BIO + RESUME

I’m a copywriter passionate about giving brands a voice.

I create campaign concepts, branded content, engaging ads, and everything (you can read) in between.

I’ve lived in five states and traveled on six continents, and if there’s one thing each experience has in common, it’s that every one has informed my writing. And I mean every one. Even some college parties I was sure I’d never remember proved useful when writing for the college demographic as the editor of an email start-up. Hat tip to Boston University.

Over the last two decades, I’ve gone from working overnight shifts for CNN International (yes, I wrote the news ticker) and election-night nail-biters for the Associated Press to senior creative roles at IHG Hotels & Resorts, Forbes Travel Guide, and Travelocity.

But my real love is copywriting, so these days, you’ll find me geeking out among en and em dashes, fixing widows and orphans, and—most importantly—crafting precise, unique messaging to inspire just the right action for your brand.

Work Experience

Senior Manager, Creative Services | IHG Hotels & Resorts

8/2019 - 5/2024 , Atlanta, GA

  • Managed creative work streams for major initiatives including the IHG One Rewards program launch, the launch of a Mr & Mrs Smith luxury loyalty partnership, public and private loyalty campaigns, and other key campaigns across IHG’s 19 brands

  • Wrote for loyalty, luxury, upscale, and field marketing initiatives across owned, earned, and paid channels

Senior Manager, Global Content & Social Marketing | IHG Hotels & Resorts

1/2017 - 8/2019 , Atlanta, GA

  • Led internal and agency teams responsible for campaign and always-on content/social strategies and creative executions for eight luxury brands globally

  • Wrote and managed content for brands' owned, earned, and paid digital initiatives including websites, apps, blogs, emails, social platforms, PR, ads, and partnerships

  • Developed record-breaking campaign creative, including a 2018 InterContinental social campaign that drove 400+% lifts in KPIs, doubled industry and North America benchmarks, and set an IHG record social ROI

  • Led social community management for luxury brands, including crisis management and surprise-and-delight tactics

Content Marketing Manager | IHG Hotels & Resorts

3/2015 - 1/2017 , Atlanta, GA

  • Led the team responsible for campaign and always-on content strategies and creative executions for IHG's luxury brands in the Americas, with global responsibilities for InterContinental Hotels & Resorts

  • Conceived and launched creative, including IHG's first branded podcasts, for multiple years-long campaigns, driving significant gains in brand awareness and consideration, and earning three Shorty Award finalist nods

  • Led Web and app marketing and merchandising, including governance, management of site content, and proactive optimization of brand- and hotel-level content for the Americas

Senior Editor & Director of Partner Engagement | Forbes Travel Guide

8/2012 - 3/2015 , Atlanta, GA

  • Conceived, assigned, wrote, and edited travel and lifestyle content for ForbesTravelGuide.com and Forbes.com

  • Curated Forbes Travel Guide’s B2B and B2C newsletters, contributing to B2C database growth of 620%

  • Managed relationships with 450 luxury hospitality and lifestyle partners, and the production of their custom content across digital, print, and on-premise platforms

Freelance Content Strategist | Razorfish

4/2012 - 8/2012 , Atlanta, GA

  • Produced digital content strategies for the agency’s Delta Air Lines account, including planning content for online and in-air platforms

Managing Editor | Off The Quad

10/2010 - 2/2012 , Boulder, CO

  • Managed a remote team of writers to produce 900+ hyper-local emails for a college audience

  • Created and implemented the start-up's brand book, voice and style guide, and writer-training materials

  • Managed dozens of partnerships to offer readers exclusive perks and influencer giveaways via social-media campaigns

Content & Community Manager | Travelocity

1/2007 - 8/2010 , New York, NY

  • Managed UGC and professional content for IgoUgo, Travelocity’s user-review website, including writing UI copy, 200+ destination features, 450+ IgoUgo blog posts, 100+ Travelocity blog posts, and social-media copy

  • Produced content for B2B clients including the Travel Channel and Globus

  • Served as a travel expert for media including USA TODAY, Travel + Leisure, Arthur Frommer’s The Travel Show, CBS Radio Network, WUSA D.C., and Fox 5 NY

  • Spearheaded community contests and awards to engage IgoUgo’s 550,000 active members

Editorial Coordinator, Feeds Coordinator & Video Journalist | CNN International

1/2005 - 1/2007 , Atlanta, GA

  • Served as associate producer for live shows, coordinating live shots and writing stories, ticker copy, and on-air fonts

  • Won a Peabody Award for my role in CNN’s coverage of Hurricane Katrina

  • Selected for a special assignment to produce news and travel packages for Eye on Africa

Education

Bachelor of Science, Journalism | Boston University | summa cum laude

Bachelor of Arts, French Language and Literature | Boston University | magna cum laude