Print, digital, social, email, partner, billboard, blog — every type of ad for every stripe of luxury traveler. InterContinental, Hotel Indigo, and EVEN Hotels were a few of the brands I wrote for at IHG.
For a print ad in Modern Luxury's Manhattan edition, I led with the juxtaposition of EVEN Hotels' "rest" brand pillar and NYC's famous energy.
When EVEN Hotels' Wellwellwell blog partnered with Well+Good on a wellness-start-up contest, I led the copywriting charge in our emails, articles, and ads.
This Hotel Indigo x ASOS print ad was a fun exercise in fashion-forward copy and imagery.
One aspect of the Hotel Indigo x ASOS collab was an offer code presented post-booking. I wrote this contextual web pop-up ad to capture bookers' attention.
Another brand, another partnership. For InterContinental's partnership with Audible, I did a lot of social writing (and book pairing).
For a campaign supporting our Chicago hotel, I created a host of social and display ads that delicately married sale messaging with our luxury tone and creative brand platform.
How do you make brand videos about connection, empathy, and worldliness resonate? I added a question headline, destinations, and descriptions of our protagonists to help invite Hulu viewers to choose their favorite.
Facebook was rolling out Canvas ads and Hotel Indigo was selected to pilot it — fast. I pulled together an immersive ad featuring our newly opening Hotel Indigo Lower East Side New York.