I’m a freelance writer based in Atlanta. Here’s some of the marketing and editorial work I’ve loved creating.
Selected Work
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Journey to Japan with IHG
IHG Hotels & Resorts secured a 2-page ad in National Geographic and the traffic was coming…but our outdated landing page wasn’t ready. I quickly rewrote it, and, voila! Ready for her close-up.
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IHG x Mr & Mrs Smith
It was a match made in heaven: IHG partnered with Mr & Mrs Smith boutique hotel curators to offer members more places to stay and earn. I wrote a landing page and banners introducing the new “it” couple.
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IHG Luxury & Lifestyle
Print, digital, social, email, partner, billboard, blog — every type of ad for every stripe of luxury traveler. InterContinental, Hotel Indigo, and EVEN Hotels were a few of the brands I wrote for at IHG.
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IHG One Rewards
For four years of my tenure at IHG, my primary focus was bringing IHG’s loyalty program to life, through a rebrand and many, many global campaigns. Here’s a sampling of my copywriting contributions.
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Forbes Travel Guide
As a senior editor, I covered luxury hotel, restaurant, and spa trends for both Forbes Travel Guide and Forbes. Here are a few favorite clips from my portfolio. Hope you’re hungry for some Five-Star food recos.
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Travelocity
During my time editing IgoUgo, Travelocity's user review site, my contributions included regular blog posts as well as newsletters, ads, and radio and print interviews. Here are a few of my most-read clips.
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Off The Quad
In my start-up era, I oversaw national and local content for all editions of Off The Quad’s daily emails. This included writing the national edition—an edgy lifestyle article for college students—each day.
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Fodor's
Travel tips with a luxe lean were my specialty as a freelance contributor covering ski trips, sunny sojourns, family adventures, and European getaways. There are worse ways to use a journalism degree.